End of an era – Viva Chetak

Ah well…all good things must come to an end, especially if you don't want to own the good thing anymore!!!

Bajaj will, from now on, manufacture only motorcycles, finally bowing to market tastes. With that decision, a product that signified India for decades will pass easily into history pages – the “Hamara Bajaj”, the Chetak.

The scooter that was the beast of burden for the common man carrying whole families on its seats, the acquisition of which (after sometimes years of waiting) truly became a neighbours envy – owner’s pride. The scooter which with its Italian inspired design ruled the Indian roads long before auto majors discovered the market in the country. A scooter which when your father let you drive was when you became a man of the world, a world suddenly free…

That's the nations nostalgia, a collective nostalgia as it were. Anyone above the age of 23 or so will have a special personal memory of the scooter that looks impossibly frail and might I say cute in front of the hulking bikes of today.

We also owned a Bajaj scooter, some 20 odd years ago. One of my earliest memories was the extreme thrill I felt of standing in the front, just behind the handles, my little hands on the dials, my hair buffeted by the wind against which my eyes squinted to see ahead, safe in the knowledge that my father was the captain and my mother the navigator. It was the most perfect Titanic moment (the hands outstretched moment that is – not the crash!!!) I ever had. I used to actually feel that I was flying without making any effort, tagged along by the Gods. Nothing I have done since has come close to that experience…

However I believe that it was time it gets consigned to our nostalgia. The Chetak was not made for the madly commercial world of today. It belonged to the world of movies like “Chashme Baddoor”. It belongs to a world when you actually loved what you owned because you literally bought it – EMI was not yet invented by financial whizkids, a world where cosmetics to make men fairer was not advertised on the TV, a world of sometimes impossibly grotesque fashion but also of rebellion. A world of limited but meaningful TV, not the infinite variety of trash today…

Ironically, It belonged to a world where streets were emptier and you could have done with more power in the engines, instead of in a world where you have all the powers in the world but no streets to drive them on!!!

Of course, scooters have been reinvented – the Activa for instance. But for us Indians, it will never be the same.

The song of Chetak remains humming on in our mind, if only as a dirge. An elegy, even, to a world vanished forever…

Viva Chetak!!!

 

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